![]() If you check a post from about a year ago about Facebook Live Ads, these qualifications are going to look a lot different. ![]() ![]() live streamers to take advantage of currently. That being said, as far as I can see, the feature is currently only available for U.S. Pages meeting these qualifications can take ad breaks during their live broadcast. After that, you can run another ad if you’ve waited for a minimum of 5 minutes from your last break. You’ve been live for at least 4 minutes.Your current live video has reached at least 300 concurrent viewers.This number used to only be 2,000 followers, but in December Facebook made these guidelines much stricter. You have more than 50,000 followers and have reached 300 or more concurrent viewers in a recent live video.You can currently only run a live video ad if: This significantly reduces the risk of advertisers having their video ads getting only two impressions. The last thing Facebook and its advertisers need is a bunch of self-impressed “influencers” and “gurus” with non-existing audiences to run a live broadcast and then show ad after ad, just trying to earn some cash. Facebook is still pretty strict about this and this is actually a good thing, especially for marketers. On the live streaming side, not everyone has the ability to run video ads in their live broadcast. I wouldn’t be surprised to see this change at some point, since it would provide an additional method of monetization for both users and Facebook.Īs it currently stands, though, Instagram live streamers are currently not able to take this version of a commercial break for profit. You can go live on Instagram, but the live video ads are currently only for Facebook live streams. And, since Facebook is running out of space in the newsfeed and Pages’ reach are about to sink, even more, having more placement options for Facebook Ads is only a good thing. Live ads are hardly being used right now, partially because only a small niche of Pages actually qualify for them, but that just gives you more of an opportunity to take advantage of them. Users will be shown a brief Facebook video ad, and then the live broadcast would resume. During a live broadcast, certain broadcasters will see the option to take a short break and have an ad play during that time. (This, however, may be changing, with the platform testing pre-roll ads in the watch tab).įacebook live ads work a lot like that. Mid-roll ads, however, counted on them being engaged enough to stick around. If Facebook content had video ads playing before the video, people wouldn’t stop to watch. People weren’t on Facebook, after all, to watch video content, they were there to scroll through the feeds and see a large number of content. Many Facebook users have now seen the video mid-roll ads, where short ad videos will interrupt certain organic videos on Facebook.Īccording to Mark Zuckerberg himself, Facebook went for mid-roll ads instead of pre-roll because the latter didn’t align with the platform. These live ads still aren’t something we’re seeing a lot of yet, because a lot of people don’t even realize that they’re an option.Īt the end of this post, you won’t be “a lot of people” anymore! What Are Facebook Live Ads? In this post, you’re going to learn about how to use Facebook live ads both as a marketer and a live streamer.įacebook live ads have benefits both for the marketers running the ad campaign and the live streamers who allow the ads to be shown during their broadcast. Users were stopping to watch them in the feed, and everyone would rather watch a thirty-second video on Facebook instead of seeing an ad that takes thirty seconds to read.Īnd with so many options for both video ad formats and ad placements, there’s a lot to test. Facebook live ads are one of those video options. It didn’t take us long to realize that video ads, for example, were an incredible tool that we should all be utilizing a little more. The outstanding targeting system, with all the different options available to us and the large number of ad types and customization options we have In my book, there are two things that make Facebook Ads the greatest PPC system available to us at this point in time.
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